Neuro advertising

vOSCH The Brand Guide is a pathfinder on the subject of neuro marketing and one of the few Dutch agencies specializing in this field. The thesis “Neuro Cognitive Processes among Male and Female” (Huub van Osch, MBM) deals with the differences between men and women with regard to purchase decisions. In the present-day world of communication there is a huge discrepancy. Research shows that 80% of all current purchases worldwide are done by or determined by women (Heijnen 2004) and yet, 90% of the communication world consists of men. vOSCH is familiar with the "do’s" and "dont's" with respect to communication directed to women on one hand and men on the other. This ensures truly effective brand communication to the target group concerned!